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The first Call was launched with the indicative amount of 11.668.388 EUR Community funding available. Within the frame of two Priorities - Sustainable Environment and Tourism and Co-operative Economy and Intercommunity Human Resources Development – there was an opportunity for various activities to be eligible for financing, such as infrastructure developments serving the protection of nature and natural values; elaboration of joint programmes, studies, strategies for the improvement of environmental protection; creating and promoting pathways to integration and re-entry into employment for disadvantaged people; development of infrastructural and equipment capacities in the field of research; preparation of joint feasibility studies; development of common curricula and of joint training facilities; people to people activities and activities to reduce language barriers.

At the same time, a Specific Call for Proposals for the Action 1.2.1 (Elaboration of a regional tourism product plan) was launched. It is the first comprehensive joint tourism project supporting following activities: joint marketing strategy, private investment attraction, database of tourism attractions and services, comprehensive bicycle track plan and comprehensive territorial usage plan for water sports, angling, hiking, tracking, equestrian and other recreational plans. All other activities within Area of intervention 1.2 (Sustainable Tourism in the Mura-Drava-Danube River Area) have to be in line with the single common comprehensive product plan (Action 1.2.1) in order to receive funding from the Programme. Calls for proposals can be launched for all the other actions within this area of intervention only after the regional tourism product plan has been elaborated.  

In the interest of promoting the Programme and attracting and informing potential project participants a series of events was held during the period of the first Call.